Be clear about why, for whom, and what needs to be solved
It is easy to fall into a misconception: real needs / pseudo-needs
If the goal is to enable employees to complete their work efficiently: Pseudo-need
Enable enterprises to complete work at a lower cost: Real need
Confidence in the goal: You have to believe that you can do it well; estimate the result you will achieve in this matter, and keep working toward that result
Mobilize every resource available to you
As long as they can get it for free, they will definitely pay
Here, “getting it for free” is T0
A company wants to design your product for you: Free
Your product wants to design for XX Company: A design fee of 10,000
Choosing between work and business
What problems to solve for enterprises
Cost reduction: Reduce costs; as long as you have a better solution, it will be readily adopted
Efficiency improvement
Increase benefits
No one can understand the business better than people in the industry, so improving efficiency is difficult
Efficiency improvements and other related gains: A pseudo-need; enterprises rarely pay for this
Choosing an industry
We have all clearly understood certain things
For example
Society changes, but the problems within society do not
The way problems are handled varies with the times, but the problems remain the same
When facing changes, new industries or opportunities will emerge
But it is easy to lose focus in the process
It is easy to be influenced by changes brought about by the times
Changing along with the changes, it may seem as though you have seized the opportunities of the times
What you should really do is put down roots in one industry and follow changes in that industry's market
There is a bug here: New opportunities amid change may make you rich overnight, but they may also drag you into an abyss
ip
Breadth
Zhang Qi
Can talk about anything
Has a lot of traffic
But cannot go deep
No time
No experience
No ability to solve problems in business
Depth
There must be multiple channels
If there is only one: Thin profits; very painful
If there are multiple channels: The front end does not need to make money; make huge profits on the backend
The wrong problem
We help them build downstream supply-chain capabilities
It is difficult for you to have an advantage in the downstream supply chain over those who do it well: It requires time and cost
It is also difficult to turn someone who does it poorly into someone who does it well
Warren Buffett
At 1e–10e
Acquire the finalists
Select finalists in large industries
Help the finalists win
Help the finalists secure the ultimate winning edge