4P Theory (more focused on the enterprise itself)
Product - Price - Place - Promotion
For example, in the workplace, the 4Ps mean: Product is like the skills I excel at, Price is like the salary level I need, Place is like the platform I work on, and Promotion is like the extra value I can offer. The 4Cs mean facing the company and my supervisor, I proactively adjust to become someone the team needs. I hope to reduce the patience my supervisor must spend on developing me, accept my supervisor's extra requests as much as possible, try to keep pace with the team, and meet my supervisor's expectations.
The 4C theory (more consumer-focused)
Customer - Cost - Convenience - Communication
The 4Cs include what the other party wants and what they can give—both sides need to be given equal consideration. People who lean toward the 4Cs often do better in the workplace, but if you want to last longer, you first need to understand what you're good at and what you're not, because what you're better at than others likely costs you less effort, and the value you deliver on a platform that suits you will be greater.
While everyone is thinking about how to please others, are you also overlooking the advantages that are truly your own? The 4Ps and 4Cs are not a relationship of replacement, but one of starting point and goal. The 4Ps include what you can offer and what you need—they are for yourself. If you ignore your own strengths and simply pursue the 4Cs without achieving a good match with your own 4Ps, it's hard to achieve the better results you expect. Moreover, you may easily end up being molded into what others like, rather than who you want to become.
In today's fiercely competitive environment, every track has numerous competitors offering customers the same value. The leaders in a track beat most others not necessarily because they are better at pleasing the masses, but because they have their own advantages in that track, or because the cost of delivering the same value is lower than others', or because they genuinely enjoy it and therefore don't need so-called self-discipline, persistence, or effort—the value of these qualities is self-driven from within. This allows them to endure solitude and become the final winners.
The 4R theory (proceeding from the enterprise's interests while also considering consumer needs)
Relevance - Reward - Response - Relationship
Relevance is neither the enterprise nor the customer, but the balance between the enterprise's strengths and the customer's needs. Good for you, good for me too.
Reward is not about the enterprise setting a price, nor about how much the customer spends; it is about meeting needs while still making money.
Response is not about channels constantly giving, giving, giving, nor about convenience spoon-feeding to the mouth; it is about responding quickly, based on the customer's voice, within your own strengths.
Relationship is not promotion, nor is it communication. The enterprise, acting as a gardener, must know how to plant, nurture, and harvest grass—keeping the roots so it grows back. If you're willing to please it, it will be willing to support you.
The 4S theory (requirements directed inward at oneself)
Satisfaction - Service - Speed - Sincerity
To make Dad happy, we not only provide professional services, but also non-professional ones, and we're always on call, never biased. People who know marketing must first market themselves—that is true marketing thinking.
The 4V theory (differentiation)
Differentiation - Functionality - Added Value - Resonance
Differentiation means that these days every customer is different and has different needs. Products should be differentiated, each meeting one core need for only a segment of customers at a time.
Functionalization means that a product should offer not only the core functions customers need, but also other functions—more of them, more specialized ones, or extra features that may seem useless, like simply looking good. Ah, just being awesome.
Added value means that a product’s high added value is key to making a company profitable and satisfying consumers. It can be enhanced through advanced technology, attentive service, and the company’s brand culture.
Resonance means conveying high added value from a company to consumers. Its meaning is quite close to “relationship” in 4R. The ideas may seem independent, but in fact they build on one another, layer by layer.
4i theory (internet-oriented)
Fun - Interest - Interaction - Individuality
Hahaha, that’s fun,
What makes you go “hahaha” is the benefit,
Seeing that we’re all here—hahaha—that’s interaction.
Ah, this one’s even funnier, unlike the others. Hahaha, that’s individuality.
The popularity of 4i marks how, as the internet age has developed, the balance between businesses and customers has once again been disrupted, tilting even further toward the customer. In relationships, simps get hurt; in marketing, simps become kings. Now that’s marketing.
4E theory (experience is everywhere)
Experience - Ubiquity - Exchange - Evangelism
Experience expression: These days, as product life cycles grow shorter, marketers should shift their focus to customer experience. Ubiquitous expression: In today's technologically advanced, information-rich world, we should make use of more resources to bring experiences into every aspect of people's lives.
Exchange expression: See through human nature. People actually pay only for their own satisfaction—that is, they exchange their money for the value companies provide. Products are merely vessels for that value.
Evangelism expression: Good brands have deeply held ideas. Companies should convey great ideas to customers and society as a whole, inspiring people to revere them.
That concludes the introduction to the known Folaitersi theory. By now, we have come to understand that each new theory builds on those that came before, adapting to the development of the times by correcting flaws, filling gaps, refining, and upgrading. The Fulaitesi marketing theory also helps marketers—especially those in the English-speaking world—more easily find prompts for reflection and problem-solving. Yet, because of their cognitive path dependence, they insist that a model must have four letters, which means its coverage is never quite perfect. Further revisions in the future are inevitable as the times continue to change.