Job Overview: Responsible for the daily sales of the company's products through livestreams and for interacting with fans online; showcase and explain products during livestreams, ultimately guiding viewers to make purchases; interact with customers in the livestream room, maintain an engaging atmosphere, avoid violations, and cooperate in filming promotional videos; conduct in-depth research into livestream operations and continuously improve professional skills.
I. Before the Live Stream
1. Check equipment 20 minutes before going live
Ensure the stream starts on time as scheduled. Check:
- Whether the phone, computer, cooler, fill light, and air conditioner can power on and operate normally
- Whether all livestream props are complete
2. Inspect the samples
- Check the gram weight and make sure all specifications are complete (if anything is missing, compensation must be paid at the original price).
- Make sure the samples are intact. If any are damaged, contact the operations team promptly for a replacement.
3. Learn the platform rules
Platform rules change rapidly, so livestream hosts shouldlearn about them as soon as possible、and memorize the prohibited termsto avoid compliance risks.
4. Confirm the day's promotions
Be sure you understand the company's new promotional offers, especially those introduced during holidays or campaigns, and use them appropriately to adjust your sales-closing scripts.
5. Be Familiar with the Products
The company's entire range of products' selling points, specifications, and pricesBe familiar with them and understand the products' position among competing products in the same industryCore competitiveness。
6. Appearance and Attire
- Wear makeup for daily work
- Dress according to the livestream setting; keep it simple and presentable
- Do not wear vulgar or revealing clothing (deep V-necks, camisoles, or strapless tops).
- The company covers the cost of special attire (such as ethnic clothing) for special occasions.
- Keep work clothes clean and tidy.
2. During the Livestream
The host needs to maintain a good on-camera presence and stable emotions, control the pace of the livestream, and coordinate well with the control-room operator; they should be able tothink clearlycomplete every stage: product presentation, product sequencing, closing the sale, and after-sales service.
1. Responding to customer concerns
Defuse the situation calmly, cleverly, and humorously. Determine from the customer's question whether they area customer seeking after-sales supportora troll—mute or block them immediately to avoid affecting the atmosphere in the livestream room.
2. Interact with fans
Engage enthusiastically and boost basic engagement metrics:Follows, comments, fan badges, likes, and shares. Answer customer questions promptly.
3. Close sales flexibly
Based on the needs of customers in the livestreamFlexibly sequence and position products, prompt purchases, and negotiate sales：
- Guide interested customers through payment
- Guide customers needing after-sales support through the after-sales process
4. Implement promotional offers
Strictly follow the company's promotional offer policies. If customers have special requirements, promptly request approval from the operations team.
III. After the Livestream
1. Check that Equipment Is Turned Off
- Livestream computer, cooling fan, fill light, air conditioner → turned off and unplugged
- Phone → turn off and charge
- Check that all samples have the correct specifications and weights and are in good condition, ensuring they are ready for the next livestream.
2. Review the Data
Based on livestream data and issues encountered during the livestreamReview and summarize promptly。
3. Learn from peers + Improve yourself
Watch peers' livestreams and bring new approaches back to the team to share and learn from. Make effective use of the product knowledge provided by the company and learn to useattention-grabbing scripts, usingdata-backed evidence, factual evidence, and scenario-based scriptsto enrich your skills and improve your performance.
4. Assist with short video shoots
Work with the camera operator to complete short video shoots.
5. Cleanliness and 5S
Keep the livestream room clean; maintain office 5S management.
Livestream room management guidelines for hosts
Host's pre-livestream preparation checklist
| No. | Name | Notes |
|---|---|---|
| 1 | Livestream phone | Check whether it is charging |
| 2 | Phone cooler | Check whether it is charging |
| 3 | Product samples | Check whether the samples for today's livestream are fully prepared |
| 4 | Fill light | Check that the lighting adjustment works properly |
| 5 | Water | Check that you have enough water to drink during the livestream |
| 6 | Appearance and demeanor | Check whether they appear alert and presentable |
| 7 | Talk Track KT Board | Check whether the livestream materials are sufficient |
| 8 | Product livestream price | Check the links and selling price |
I have reviewed and agree to take on the above job responsibilities. Signature：____________________
Confirmation date：____________________