Course Positioning
A hands-on AI course for high-performing independent professionals, small business owners, consultants, knowledge service providers, operators of private customer communities, brick-and-mortar store owners, and freelancers.
Course objective: In 2 days, help participants use AI tools to build a complete system for bringing their offerings to market—from positioning, products, and content to WeChat Moments posts, private chats, and closing sales.
Participants will leave not with a pile of AI feature descriptions, but with a content-driven customer acquisition and sales communication system they can use every day.
One-Sentence Value Proposition
Use AI to turn your skills, experience, products, and services into a content-to-sales system you can use every day to publish, start conversations, sell, and review results.
Possible Course Names
- Hands-On AI Go-to-Market Bootcamp
- Build Your AI Content-to-Sales System in 2 Days
- AI Go-to-Market Course for One-Person Businesses
- AI Customer Acquisition and Sales Bootcamp for High-Performing Independent Professionals
- Use AI to Market Yourself
- AI WeChat Moments Sales Bootcamp
Recommended title:
AI Pop-Up Business Bootcamp: Build a Content-Driven Customer Acquisition and WeChat Moments Sales System in 2 Days
Who This Course Is For
- People with a product, service, or experience who don’t know how to attract customers consistently
- People who want to build a personal brand but don’t know what to post each day
- People who know a few AI tools but haven’t built a complete business loop
- People in consulting, training, coaching, private-channel marketing, e-commerce, brick-and-mortar retail, or knowledge services
- People with WeChat contacts and private-channel resources who don’t know how to activate them
- People who want to share content consistently and turn it into sales through WeChat Moments, short videos, images and text, and articles
- People who can already close sales but lack an efficient content-production process and a system for expressing their ideas
Who This Course Is Not For
- People who only want to attend lectures and are unwilling to participate in hands-on practice
- People who are unwilling to express themselves publicly or post on WeChat Moments
- People who have no products, services, experience, or resources and are unwilling to start with a small product
- People who expect AI to make money for them automatically
- People who are unwilling to complete assignments or accept feedback
Core Course Outcomes
By the end of the two days, participants need to complete 8 key deliverables:
- A one-sentence positioning statement
- A sellable product prototype
- 100 content topics based on customer pain points
- 10 pieces of short-form content
- A 7-day sales conversion sequence on WeChat Moments
- A formal recruitment post for WeChat Moments
- A set of private-message sales scripts
- A 30-day AI-powered sales calendar
Underlying Logic
To earn money through your own skills, you need to complete three cycles:
1. Get seen
Keep yourself visible to your target customers through short videos, image-and-text posts, articles, and WeChat Moments.
2. Earn trust
Show customers you can solve their problems through your professional judgment, client case studies, on-site delivery work, and how you present yourself.
3. Make the sale
Help customers decide to buy through clear product messaging, recruitment copy, one-on-one needs assessments, and sales scripts.
The value of AI tools lies in helping learners complete these three cycles faster.
The role of AI tools in the course
AI tools aren’t presented as standalone features; instead, they’re embedded in every business action learners take.
| Business action | AI tool task | Learner deliverable |
|---|---|---|
| Positioning | Clarify identity, customers, pain points, and outcomes | A one-sentence positioning statement |
| Products | Generate product structure, selling points, and a delivery checklist | Product page draft |
| Topic selection | Break down customer pain points and content directions | 100 topics |
| Image-and-text content | Create Xiaohongshu posts, WeChat Official Account posts, and long-form content | Image and text assets |
| Video | Create video scripts, titles, and storyboards | Video script |
| Create images | Create cover images, posters, and product images | Visual assets |
| WeChat Moments | Create conversion-focused WeChat Moments posts | 7-day WeChat Moments sequence |
| Private chat | Generate consultation, reply, and sales-closing scripts | Private Messaging SOP |
| Review | Analyze content feedback and optimize next steps | 30-Day Selling Plan |
How to Describe the Product
Don’t describe the product as “an AI tool that can create images and videos and write articles.”
A better way to describe it is:
A complete AI content-to-sales system that helps everyday people show up and sell every day.
It can help you:
- Find your positioning
- Build your product
- Write content ideas
- Create graphics and copy
- Make videos
- Write WeChat Moments posts
- Create recruitment content
- Write private message scripts
- Review and optimize
Two-day course overall structure
| Time | Theme | Core questions | Final deliverables |
|---|---|---|---|
| Day 1 Morning | Find your positioning, build your product | Who am I, what do I sell | One-line positioning + product prototype |
| Day 1 Afternoon | Create content and build a resource library | What should I post every day? | 100 topics + 10 pieces of content |
| Day 2 Morning | Write social media posts and drive sales | How do I get customers to inquire and buy? | 7 days of social media posts + private message scripts |
| Day 2 Afternoon | Build a system and set up shop | How do I keep taking action after the course? | 30-Day Launch Calendar + Roadshow Script |
Day 1 Morning: From Skills to Product
Theme
Use AI to turn your experience and skills into a one-sentence positioning statement and a product you can sell.
Goal
Help participants solve three questions:
- Who am I, really?
- Who do I serve?
- What results can I sell?
Course Structure
09:30-10:00 Opening: Why Build an AI Launch System
Today's competition is not just about products; it's also about communication, trust, and showing up consistently.
Most people aren't short on skills; they just haven't turned those skills into products.
Most people aren't short on customers; they just don't have a system for communicating consistently.
Most people aren’t unable to use AI; they simply haven’t integrated it into their customer acquisition and sales processes.
What to get done over the next two days:
- Clearly articulate who you are
- Clearly define your product
- Create your content
- Post it to your Moments
- Set up your private messaging workflow
- Map out your 30-day action plan
10:00-10:40 OPC Minimum Viable Loop
OPC is the minimum viable business loop for a solo operator.
It consists of three parts:
- Traffic: how people discover you
- Product: Why do people need you?
- Closing the sale: Why should people buy from you now?
When starting a business on your own, you don’t need a complex team at first. Start by making one minimal loop work.
The goal of this course is to use AI tools to build that minimal loop.
10:40-11:20 One-Sentence Positioning Workshop
To sell successfully, you must first be able to describe yourself clearly in one sentence.
Positioning template:
我是一个【身份/经验】的人,
专门帮助【目标人群】,
解决【具体痛点】,
通过【方法/工具/服务】,
拿到【可感知结果】。Examples:
我是一个做过 10 年私域销售的人,
专门帮助小老板解决朋友圈不会表达、客户不主动咨询的问题,
通过 AI 内容出摊系统,
30 天做出一套能持续发、持续聊、持续卖的内容成交链路。Participants enter the following on the spot:
- My past experience
- My core strengths
- People I have served
- The people I understand best
- The problems I solve most often
- The outcomes I want customers to achieve
AI tool output:
- 3 positioning versions
- 3 target audience versions
- 3 pain point statement versions
- 1 recommended positioning version
On-site exercise:
Each participant submits their own one-sentence positioning.
11:20-12:00 Hands-on product prototype
A product is not a feature list; a product is a package of outcomes customers are willing to pay for.
A good small product needs to answer 7 questions:
- What is the product name?
- Who is it for?
- What pain points does it solve?
- What is delivered?
- What results does the customer get?
- Why is it needed now?
- What are the price and purchase options?
Product structure template:
产品名称:
适合人群:
核心痛点:
交付周期:
交付形式:
核心模块:
最终结果:
价格设计:
购买方式:AI tool input:
- A one-sentence positioning statement
- Target customers
- Customer pain points
- Past experience
- Deliverable capabilities
- Expected price
AI tool output:
- Product name
- Product selling points
- Product deliverables checklist
- Suitable for
- Who this is not suitable for
- User benefits
- Product FAQ
Day 1 morning final output:
- A one-sentence positioning statement
- A product name
- A product delivery checklist
Day 1 afternoon: From product to content
Theme
Use AI to turn your product into content you can post every day.
Goal
Help participants solve three questions:
- What to post each day
- How to post in a way that sounds like yourself
- How to make content serve deal-closing
14:00-14:30 The essence of content
Content isn't for buzz — content is sales moved forward.
Good content must accomplish 5 tasks:
- Let customers know who you are
- Let customers know what problem you solve
- Let customers see your method
- Let customers believe in your results
- Make customers willing to reach out to you for a consultation
The key to content isn't chasing viral hits every day, but showing up consistently every day.
Showing up consistently is, in itself, trust.
14:30-15:20 100 topic ideas from customer pain points
Topic ideas come from customer pain points.
Break customer pain points into 5 categories:
- What customers are anxious about
- What customers keep misunderstanding
- What results customers want
- What customers are afraid to say
- What customers are searching for
Generate 20 topics for each category, 100 in total.
AI tool input:
- Target customers
- Product positioning
- Customer pain points
- The results customers want
- Common misconceptions among customers
AI tool output:
- 20 anxiety-driven topic ideas
- 20 misconception-driven topic ideas
- 20 results-driven topic ideas
- 20 search-driven topic ideas
- 20 story-driven topic ideas
Topic examples:
- Why do you post on WeChat Moments every day but get no customer inquiries?
- The 3 mistakes small business owners are most likely to make when building a personal brand
- Why does a WeChat Moments post written by AI immediately look like an advertisement?
- When running a business alone, which sales problem should you solve first?
- Customers don’t buy from you not because they don’t have money.
On-site exercise:
Each participant generates and filters their own 100 content topics.
15:20-16:00 Three Types of Content Matrix
To publish content every day, you only need to prepare three types of content first.
Type 1: Professional Judgment
Purpose: Build professional trust.
Examples:
现在做个人 IP,不要先追爆款,要先追精准私域。Type 2: Customer Pain Points
Purpose: Make customers feel that you understand them.
Examples:
你不是不会卖,而是一开口就像在求人买。Type 3: Daily Delivery Activities
Purpose: Let customers see that you are continuously delivering.
Examples:
今天帮一个学员把 7 个业务砍成 1 个产品,他终于知道自己接下来该卖什么了。Hands-on Practice:
Each participant selects 10 topics from their 100 topics and generates the following for each:
- Short-video voiceover script
- Xiaohongshu image-and-text post
- WeChat Moments post copy
- Article opening
- Cover title
16:00-17:00 AI Content Production Hands-on
Generate 5 content formats around the same product.
1. Short-video script
Output content:
- Title
- First 3 seconds opening
- Body structure
- Closing call to action
2. Xiaohongshu image-and-text post
Output content:
- Title
- Cover copy
- Body structure
- Tag suggestions
3. WeChat Moments
Output content:
- Everyday-style WeChat Moments post
- Professional WeChat Moments post
- Recruitment-focused WeChat Moments post
4. Long-form article
Output content:
- Article title
- Article outline
- Opening
- Ending
5. Product Poster
Output content:
- Poster Title
- Subtitle
- Three Selling Points
- Suitable for
- Call to Action
17:00-17:30 Assignment Review
Select 3-5 trainees on site for review.
Key points for review:
- Is the positioning clear?
- Is the product specific?
- Does the topic come from real pain points?
- Does the content have a sales angle?
- Does the WeChat Moments post sound like it was written by a real person?
Day 1 afternoon deliverables:
- 100 content topics based on customer pain points
- 10 pieces of short-form content
- 3 WeChat Moments posts
- 1 short-video script
- 1 product poster copy
Day 1 evening assignments:
- Post 1 WeChat Moments update
- Post 1 short video or image-and-text update
- Privately message 3 potential customers
- Submit feedback screenshots
Day 2 morning: From content to conversion
Theme
Use AI to build a WeChat Moments sales-conversion funnel and a private-chat conversion SOP.
Goal
Help participants solve three questions:
- How to post on WeChat Moments to get customers to inquire
- How to write recruitment posts that prompt customers to take action
- How to use private chats to get customers to buy
09:30-10:00 Homework review
Review of Day 1 evening homework:
- Who posted on WeChat Moments
- Who posted text-and-image content or a video
- Who generated engagement
- Who initiated private chats
- Who ran into roadblocks
Review metrics:
- Dare to post or not
- Whether anyone likes it
- Whether anyone comments
- Whether anyone sends a private message
- Whether real feedback is generated
10:00-10:40 The Five Essentials of Closing Deals via Moments
Moments is not an ad board; Moments is a field of trust.
Set up your stall every day around 5 types of content.
1. Daily stall
Show what you are doing today.
Examples:
今天继续帮学员改定位,发现大多数人不是没能力,而是把太多能力堆在一起,客户根本记不住。2. Client changes
Show what changes clients have experienced because of you.
Examples:
一个学员昨天第一次发招募朋友圈,今天来了 4 个咨询。她原来一直以为自己没有流量,其实是从来没有认真发过一次购买理由。3. Delivery Site
Show how you serve customers.
Examples:
今天现场把一个学员的产品从“AI 陪跑”改成“7 天朋友圈出摊系统”,客户一听就知道能拿到什么。4. Key Judgment
Show your industry understanding.
Examples:
AI 内容最重要的不是写得像爆款,而是写得像你本人,并且能持续服务你的成交。5. Good News
Show a positive outcome.
Examples:
好消息,昨天有学员用 AI 工具做完第一版产品页,今天已经收到第一个咨询。10:40-11:20 7-Day WeChat Moments Sales Funnel
Before official recruitment, you need to complete 7 days of trust building first.
| Day | Theme | Purpose |
|---|---|---|
| Day 1 | Why I built this product | Establish motivation |
| Day 2 | The Customer Pain Points I See | Build Resonance |
| Day 3 | A Customer Case Study | Build trust |
| Day 4 | My Core Approach | Establish Expertise |
| Day 5 | Product Delivery Content | Establish Clarity |
| Day 6 | Who it's for, and who it's not for | Create a sense of selectivity |
| Day 7 | Official recruitment | Drive action |
AI tool input:
- Product name
- Target customers
- Customer pain points
- Deliverables
- Personal story
- Case study material
AI tool output:
- 7 WeChat Moments posts
- 3 recruitment headlines
- 1 official recruitment post
- 1 short-video recruitment script
11:20-12:00 One-on-One Closing SOP
The goal of a private chat isn't awkward small talk—it's diagnosis.
Closing via private chat in 6 steps:
Step 1: Identify who they are
你现在主要做什么业务?Step 2: Identify their pain point
你现在最卡的是流量、产品、内容,还是成交?Step 3: Identify their goal
接下来 30 天,你最想拿到的一个结果是什么?Step 4: Assess their readiness to act
你现在有没有产品?有没有发朋友圈?有没有做过成交尝试?Step 5: Give a diagnosis
你现在不是缺 AI 工具,而是缺一套稳定出摊的内容成交流程。Step 6: Recommend a product
如果你愿意,我建议你参加这次 AI 出摊实战营。两天时间,我们先把你的定位、产品、内容、朋友圈和私聊话术搭出来。AI tool output:
- Private chat opening scripts
- Diagnostic question checklist
- Suggested customer replies
- Objection handling scripts
- Closing and Deal-Advancing Scripts
- Declining Scripts for Unsuitable Prospects
Day 2 Morning Final Deliverables:
- A 7-day sales conversion sequence on WeChat Moments
- 1 official recruitment WeChat Moments post
- 1 private-chat closing SOP
- 1 set of FAQ responses
Day 2 Afternoon: From Closing Deals to Sustained Booth-Running
Theme
Use AI to build a 30-day sustained booth-running system.
Goal
Help participants solve three questions:
- What to do every day after the course
- How to continuously produce content
- How to use results to generate referrals
14:00-14:40 30-Day AI Booth-Running Calendar
Running a stall takes rhythm.
Run your stall 5 days a week and spend 2 days reviewing.
| Day of the week | Content theme | Core action |
|---|---|---|
| Monday | Pain point content | Help customers see the problem |
| Tuesday | Method content | Help customers see the solution |
| Wednesday | Case study content | Let customers see results |
| Thursday | Product content | Let customers understand what you're selling |
| Friday | Recruitment content | Get customers to take action |
| Saturday | Review content | Summarize this week's feedback |
| Sunday | Lifestyle/values | Build authenticity |
5 daily actions:
- Post 1 WeChat Moments update
- Post 1 short video or image-and-text update
- DM 5 potential customers privately
- Record 1 piece of user feedback
- Use AI to review 1 piece of content performance
14:40-15:30 Building personal AI workflows
Each student needs to build their own 9 AI workstations.
1. Positioning Generator
Purpose: Organize identity, customers, pain points, and results.
2. Product Generator
Purpose: Generate product names, selling points, and delivery checklists.
3. Topic Generator
Purpose: Generate topics based on customer pain points.
4. Moments Post Generator
Purpose: Generate daily WeChat Moments posts.
5. Short Video Generator
Purpose: Generate voiceover scripts, titles, and cover copy.
6. Image-and-Text Generator
Purpose: Generate content for Xiaohongshu, WeChat official accounts, and articles.
7. Poster Generator
Purpose: Generate recruitment posters, cover images, and product images.
8. Private Chat Closing Assistant
Purpose: Generate consultation questions, replies, and objection-handling scripts.
9. Review & Optimization Assistant
Purpose: Optimize topic selection and expression based on engagement data.
In the end, trainees must know: after opening the tool each day, what to do first, what to do next, and finally where to send it.
15:30-16:20 Trainee Results and Co-Creation Officer Mechanism
This step is designed to turn trainees into product samples and referral nodes.
Anyone who completes the following 5 actions can become an AI Stall Co-Creation Officer:
- Complete a one-sentence positioning statement
- Complete a product page
- Publish 10 pieces of content
- Post 1 recruitment WeChat Moments post
- Complete 1 real private conversation or sales attempt
Co-Creation Officer benefits:
- Receive an exclusive diagnosis
- Receive advanced tool privileges
- Get your case featured
- Get referral rewards
- Get auditing access to the next cohort
- Get a Co-Creator badge to display
Co-Creator referral script:
我这两天用 AI 出摊系统,把自己的定位、产品页、朋友圈、短视频和私聊话术全部搭出来了。
以前我知道自己有能力,但不知道怎么表达,也不知道怎么持续发内容。
现在我至少知道每天该发什么、怎么发、怎么引导客户咨询。
如果你也卡在不知道怎么表达、不知道怎么卖,可以来下一期 AI 出摊实战营。Referral principles:
- First-level referrals only
- Base referrals only on real experiences
- Don't exaggerate results
- Don't promise earnings
- No multi-level distribution
16:20-17:30 Closing Demo Day
Each participant has 3 minutes to complete their pitch.
Pitch structure:
我是谁:
我服务谁:
我解决什么痛点:
我的产品是什么:
我这两天做出了什么:
我接下来 7 天要发什么:
我准备如何招募第一批客户:Live feedback criteria:
- Is the positioning clear?
- Is the product specific?
- Whether the content is ready to post
- Whether the WeChat Moments posts convey trust
- Whether the direct message wording sounds natural
- Whether the 7-day plan is actionable
17:30-18:00 Program wrap-up and action plan
Each participant submits an action plan for the next 7 days.
7-day action plan template:
第 1 天:发布定位朋友圈
第 2 天:发布客户痛点内容
第 3 天:发布方法论内容
第 4 天:发布案例/交付现场
第 5 天:发布产品介绍
第 6 天:发布适合人群/不适合人群
第 7 天:发布正式招募Minimum action requirements for the 7 days:
- Post 7 updates to WeChat Moments
- Publish 3 short videos or image-and-text posts
- Send private messages to 20 potential customers
- Collect 5 genuine feedback responses
- Make 1 sales attempt
Final deliverables for the afternoon of Day 2:
- 30-Day AI Selling Calendar
- Personal AI Workflow
- Recommended copy for co-creation ambassadors
- Closing Demo Day Pitch Script
- Action Plan for the Next 7 Days
Product Operations Module in the Course
Module 1: Positioning Generator
Input:
我的身份:
我的经历:
我的客户:
我的能力:
客户痛点:
客户想要的结果:Output:
一句话定位:
目标客户画像:
核心痛点:
核心卖点:
内容方向:Module 2: Product Generator
Input:
目标客户:
客户痛点:
我能提供的服务:
我过往的经验:
我希望卖的价格:
交付周期:Output:
产品名称:
产品主张:
适合人群:
交付模块:
客户结果:
价格建议:
FAQ:Module 3: Topic Generator
Input:
目标客户:
产品名称:
客户痛点:
客户想要的结果:
客户常见误区:Output:
焦虑型选题 20 个:
误区型选题 20 个:
结果型选题 20 个:
搜索型选题 20 个:
故事型选题 20 个:Module 4: Moments Generator
Input:
今天发生的事:
我想表达的观点:
目标客户:
产品名称:
想引导的动作:Output:
每日出摊朋友圈:
客户痛点朋友圈:
专业判断朋友圈:
案例型朋友圈:
招募型朋友圈:Module 5: Short Video Generator
Input:
选题:
目标客户:
核心观点:
产品关联:
视频时长:Output:
标题:
开头 3 秒:
正文结构:
金句:
结尾行动指令:
封面文案:Module 6: Article & Image Generator
Input:
选题:
目标客户:
核心观点:
案例素材:
想发布的平台:Output:
标题:
封面文案:
正文:
小标题:
结尾引导:
标签建议:Module 7: Poster Generator
Input:
产品名称:
产品主张:
适合人群:
核心卖点:
交付时间:
购买方式:Output:
海报标题:
海报副标题:
三个卖点:
适合人群:
行动指令:
视觉风格建议:Module 8: Private Chat Deal-Closing Assistant
Input:
客户背景:
客户问题:
客户回复:
我的产品:
当前聊天阶段:Output:
下一句回复:
诊断建议:
提问建议:
成交推进话术:
异议处理话术:Module 9: Review & Optimization Assistant
Input:
今天发布的内容:
点赞数:
评论数:
私聊数:
客户反馈:
成交情况:Output:
内容问题:
客户关注点:
下一条内容建议:
朋友圈优化建议:
私聊优化建议:Course Conversion Design
Low-Barrier Product
AI tool membership.
Key selling points:
- Write a WeChat Moments post every day
- Create a video script every day
- Generate text-and-image content every day
- Write private-message replies every day
- Review content every day
Core product
AI Pop-Up Shop: 2-Day Hands-On Bootcamp.
Key selling points:
- Complete your positioning, product, content, WeChat Moments, private messages, and 30-day plan in 2 days
- The instructor guides you through the process in person
- Hands-on practice with tools
- Assignment feedback
- Case study breakdowns
- Graduation showcase
Advanced product
AI Chutan: 30 days of hands-on support.
Key selling points:
- Weekly content feedback
- Weekly WeChat Moments optimization
- Weekly private-chat review
- Weekly case study packaging
- Continue using the tools
- Join the Co-Creator Program
External promotional copy
Version 1: Direct Version
If you have a product, a service, and experience, but don't know how to consistently create content, how to get customers to reach out proactively, or how to use AI to improve customer acquisition efficiency, this 2-day hands-on camp is for you.
We will guide you through using AI tools to complete:
- A one-sentence positioning statement
- A sellable product
- 100 content topics
- A 7-day sales conversion sequence on WeChat Moments
- A set of private-message sales scripts
- A 30-day posting calendar
By the end of the two days, you'll walk away with an AI content-to-sales system you can use every day.
Version 2: Pain Point Version
Have you also run into these problems?
- Not knowing what to post each day
- AI-written content doesn't sound like you
- Posting to your Moments but getting no inquiries
- You have a product, but can't articulate its value
- You don't know how to move conversations forward when messaging clients privately
- You've learned many AI tools, but haven't actually used them to close deals
This 2-day AI Booth-Setting Bootcamp will guide you through building out your positioning, product, content, WeChat Moments, private messaging, and sales process from scratch.
Version 3: Results version
2 days to complete your AI booth-setting system.
You will create on-site:
- 1 clear positioning
- 1 product page
- 100 topics
- 10 pieces of content
- 7 WeChat Moments posts
- 1 recruitment copy
- 1 set of direct-message scripts
- 1 30-day action plan
For solopreneurs and small business owners who want to use AI to create content, attract customers, and close sales.
Closing page
AI’s value isn’t in turning you into someone else.
AI’s value lies in helping you express the skills, experience, judgment, and products you already have more quickly, share them more consistently, and sell them more clearly.
When you run a business on your own, the most important thing is to keep showing up.
Be seen every day.
Earn trust every day.
Have a chance to make a sale every day.
That’s the AI-powered system for showing up consistently.